Kate Lin

President

Achievement

During Kate’s tenure as Country Head of Consumer, Private, and Business Banking at Standard Chartered Bank, She led the Taiwan team to become one of the top three most profitable markets globally within Standard Chartered Group for consumer and wealth management. She successfully transformed the business to focus on wealth management and affluent segment clients, while also ensuring steady growth in the bank's balance sheet. Under Kate’s leadership, the team consistently earned external recognition, including winning the International Retail Bank of the Year award from The Asian Banking & Finance for four consecutive years since 2020.

CEO, Wealth Management (Private Bank)

BNP Paribas, Taiwan

Managing Director/ Country Head of Consumer, Private & Business Banking

Standard Chartered Bank, Taiwan

Senior VP/ Country Sales & Distribution Head

Citibank, Taiwan

“Obsess About Clients and People”
We cultivate a culture that never settles for “good enough,” empowering employees to go the extra mile and fostering lasting trust—making our bank the preferred choice for both clients and top talents.

Fu-Jen Catholic University

Bachelor in Mass Communication

A senior executive with extensive international banking leadership experience and comprehensive expertise in corporate governance, retail banking, and wealth management.

Kate Lin brings over 27 years of experience in the financial industry. She has held key leadership roles, including CEO of Wealth Management (Private Banking) at BNP Paribas Taiwan, Country Head of Consumer, Private & Business Banking at Standard Chartered Bank Taiwan, and Country Head of Sales & Distribution at Citibank Taiwan. With her solid financial expertise, deep leadership experience, and global perspective, she has consistently led teams to deliver outstanding financial performance, high client satisfaction, and a strong brand reputation.

Extraordinary Wealth Management Experience, Building a World-Class Consumer Finance, Successful Strategies in Professional Wealth Management and Digital Innovation

Kate Lin has developed in-depth expertise in wealth management and high-net-worth client services. Under her leadership, Standard Chartered Taiwan became one of the top three markets globally in consumer and wealth management within the Standard Chartered Group. As CEO of Wealth Management at BNP Paribas Taiwan, she enhanced the bank’s wealth management product offerings and platforms, delivering tailored services to ultra-high-net-worth (UHNW), high-net-worth (HNW) clients and their enterprises. She focused on attracting and developing top talents to maintain a competitive edge, ensuring excellence across both financial and non-financial key performance indicators. During her tenure, the business achieved record-high revenue performance.